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FullTiltPoker.net

Million Euro Challenge


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Heated games for cool heads! The unmatched success of the poker event series FULLTILTPOKER.NET MILLION EURO CHALLENGE mirrors the successful boom in Germany and Austria. In 2008 there were 12.500 poker fans that participated in the biggest Live-Freeroll-Poker tournament. And also in 2009 FullTiltPoker.net, poker sports elite group, (Gus Hansen, Chris Ferguson, Mike Matusow, Jenifer Harman, Patrick Antonius, and Phil Ivey) were brought together with the fans, they were celebrated like Rock stars all together. Avantgarde was responsible for the accompanying events press work as well as the organizing of interviews with profis from the USA, Germany, and Austria. As a result Avantgarde PR takes care of the FullTiltPoker.net brand in and around the areas of presswork and carries-out PR activities for exhibitions, TV-shows and co-ops.


o2 world on tour

Brand PR


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Munich, Cologne and Hamburg are the names of the mobile event arena stations for the o2 World on tour 2009. That’s where events in the categories of Music, Dance, Fashion, Cinema, Game and Comedy take place. The motto: Exclusive. Live. Free of charge. The overall objective of the o2 World on tour is to strengthen the brand and to position itself within a highly valued entertainment culture. This year the starting point of the tour is in Munich, cities such as Cologne and Hamburg follow additionally. In total 15 o2 events are taking place, with amongst others Söhne Mannheims, Ich + Ich, Fanta 4, QUATSCH Comedy Club, Kinofilmpremiere Horst Schlämmer. Avantgarde PR is responsible for the accompanying events press work.


o2 World on Tour

Pool Fashion Alarm


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High-End Fashion with the O2 World on Tour. The mobile event arena creates and enthuses with live events, making stops in Munich, Cologne, and Hamburg in the areas of music, cinema, comedy, as well as games and fashion. In cooperation with the multi-label-store POOL the 'POOL Fashion Alarm' is staged. In the O2 World, Pool presents before 1000 guests the current fall/winter collection of leading designers. The highlight of the evening: Dean and Dan from DSSQUARED live on stage. The show with premier labels such as Foley +Corinna, Alexander McQueen, Dries Van Noten, and Maison Martin Margiela will be shown accompanied by a 270° light projection. Avantgarde conceives of the relevant PR communication concept and has undertaken the implementation of the entire event. The accompanying presswork has lured in 41 fashion editors and the local press to this extraordinary fashion event.


EA Sports

FIFA 10 Press-Launch


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Juggling, faking und playing tactics. FIFA 10 is the newest version of the prize winning football game, EA sports best seller. Before FIFA 10’s opening day, Avantgarde organizes the press launch with consumer and special interest media. National football team player Marcell Jansen and E-games profis “play hardcore” in Hamburg’s East Hotel along with journalists under the motto „Beat a Pro“. Female journalists are invited to an exclusive secret training known as „beat your boyfriend“. Electronic Arts is the worldwide leader in the area of interactive entertainment software. For the launch of FIFA 10, Avantgarde distinguishes itself by being responsible for the corresponding presswork as well as the strategy and implementation of press-events.


Ludwig Beck

Display Window Theater


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Clothes make the man – and bring color and excitement to life. Why not stage a new fashion collection for once that follows this philosophy? Take the new fall collection of Munich’s Ludwig Beck department store, for instance. With a play staged by Leander Haußmann in Ludwig Beck’s display window, they were presented to a broad public – the surprised passers-by on the street. This not only brought the “Department store of the senses” slogan to life, it also happened to attract a great deal of media attention.


Barilla

Stefanie Graf


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Avantgarde accompanies the broadcast of a new commercial with Stefanie Graf with a wide array of PR activities – and takes Barilla and its brand ambassador beyond the television medium and into the consciousness of various target groups. The PR campaign relates to all media categories. A “making of the commercial” film is created, produced with high media impact, and offered to society, food and daily press outlets, as well as to marketing trade journals. Media partnership agreements, article contributions, and the organization of trips for reporters round out the PR campaign.


Microsoft, Logitech, Shaka Ponk

Gigfaking


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An insider trend goes mainstream – and is made accessible to the entire Internet community with the help of MSN and Logitech. We’re talking about gigfaking, the successor to air guitar, karaoke and head-banging. Germany is seeking its most gifted gigfaker at the world’s fi rst Gigfaking Contest. It’s carried out via MSN Messenger. Anyone who films his or her private playback performance and uploads it to the Internet has the chance to be crowned winner by the audience and to appear in a real video with up-and-coming band Shaka Ponk.


Puma

Eye of the Puma


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“Here’s looking at you, world!” seemed to be what Linford Christie was thinking as he appeared before the press at the Atlanta Olympics. In his eyes were contact lenses with the Puma logo. And the world took a look – and was completely astonished! A small piece of carefully placed plastic quickly catapulted non-sponsor Puma past the strict IOC conditions and to the top of the list of conversation topics at the Olympics and the front pages of worldwide popular press – and all on an extremely low budget.


The Mobile Society©

Brand PR


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Innovative Functional Underwear from THE MOBILE SOCIETY The new brand THE MOBILE SOCIETY was founded in 2008. It distinguishes itself through a unique philosophy, which follows the spirit of the time: A positive, clearly positioned and comprehendible collection of functional underwear with highly modern product advantages. THE MOBILE SOCIETY stands for a fair price performance ratio for both the handler and end-user. The brand directs itself above all towards the ambitious athlete of both average and top-level who demands the highest in quality regarding sportswear and as a result, expects an appropriate price. Avantgarde PR is responsible for the German market launch providing for the establishment of the brands top-quality in the areas of sport and fashion press.


Nike ACG

Brand PR


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Nike ACG is celebrating the 20th birthday of the brand with the 2009 spring and summer collection. The concept of a “rich in tradition” product will be newly designed and carried-out for the fall/winter season. The focus will be on Sporty performance and flexibility. The look plays on the printing and colours of the original series from 1989, during which the manufacturing process and the unique materials of 2009 will be reflected. The collection is comprised of a variety of products- from laser cut tops, extending from a duvet jacket that changes colour depending on the weather, to a large proportion of Nike Storm Fit- jackets. Avantgarde PR has been responsible for both the classical and strategic press work in Germany for many years now.


More & ritz

Market Launch


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The new DOB- label More and ritz presents sportive elegance for cool days. Exquisite colours, sporty feminine cuts and the finest materials: Through the exclusive fashion of the new Fall-Winter-Collection 2009/10 from More and ritz, Fall and Winter becomes the most beautiful season in years. More & ritz stands for fashion and self-confident women from the age of 25 who are both cosmopolitan and financially independent. They wear More and ritz for business and leisure time, live in highly valued quality and the unique imprint of our innovative brand. Avantgarde PR accompanies the brands launch for the German market with continuous press work and supports in a professional way, the establishment of the brand within fashion and related press areas.


Kuyichi

Urban Design


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The Dutch fashion-label Kuyichi connects casual cuts and blazing colours with sustainability and ecological production. When Kuyichi came to the market it was the first organically produced jeans label in the world. Up till today the search has been for responsibly conscious and environmentally protective business politics. Over and over again new methods are to be found in sustainable ways as to the production of quality denims: Lenpur, Soya, Organic and linen denim are such specialized materials, that are in such as purely ecological way. Sometimes inspiring functionality from Army-or bike wear, or Indian motifs serving as the pattern. Avantgarde takes over the complete conception and steering of all PR measures but also the overseeing of journalists at the showroom openings.