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Electronic Arts

Ambassador Acquisition


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The object is to gain prestigious brand ambassadors for the EA SPORTS products FIFA Football and Fussball Manager, from the market leader in the area of video games. Contract negotiations follow a market screening. Outstanding players and coaches such as Bastian Schweinsteiger, Lukas Podolski, Felix Magath or Joachim Löw become spokesmen for EA games.


Electronic Arts

In-game Advertising


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In-game advertising is a pioneering, special form of advertising that Avantgarde Sponsoring has been developing successfully since 2000. It involves the marketing of advertising space in videogames, in particular in the FIFA Football and Fussball Manager games from EA SPORTS. Convergent and specially adapted sponsoring packages for companies are integrated through internal modules within the game. In the past few years partners such as the sports magazine „Der Kicker“, the television stations "Premiere“ and „DSF“ as well as the football-internet radio station „90elf.de“ have been bound together.


Electronic Arts

Media Partnership Agreements


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For top-video games from Electronic Arts, such as FIFA, FUSSBALL MANAGER, Need for Speed, Grand Slam Tennis or EA SPORTS Active Personal Trainer, there have also been converging campaigns towards relevant target groups related to TV-stations, print media, and online platforms developed and in turn, implemented. In this regard, innovative and unique advertising outlets such as „FIFA 10’s Konferenztrenner“ which is interwoven with exclusive single spots and can be seen every „Game Day“ in the German league-conference on Sky. Additionally other unique formats and categories have been developed, such as the DSF-Youth Sports Magazine „Bravo Sport TV with EA SPORTS“ or with the newly presented category „Scharf beobachtet“ during the cult-football talk show DSF double pass.


Microsoft

Xbox Cross-Marketing


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It’s the tip-off for the FIFA Interactive World Cup (FIWC) of FIFA partners Microsoft Xbox and Electronic Arts. Video gamers from all over Germany can reach the final in one of three ways: online via Xbox live, offl ine in the FIWC Truck in major German cities, and through trial events in the VIP lounges of soccer arenas. Selected celebrities from the world of sports and entertainment meet the tournament participants on location. The FIWC is boosted by a strong TV presence in high-coverage soccer areas on Premiere Pay TV.


Personal Management/Marketing

Entertainment


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Popularity of a prominent celebrity depends on his or her management. Avantgarde Sponsoring handles the management of such personalities as TV moderator Florian König or the comedians Erkan & Stefan. In addition, Avantgarde Sponsoring offers promotional marketing of celebrities, as well as for internationally known star violinist David Garrett and former football pro Lothar Matthäus. Avantgarde has also worked successfully in the past on behalf of personalities such as Enie van de Meijklokjes or Barbara Schöneberger.


Personal Management/Vermarktung

Soccer


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The demands placed on soccer professionals today involve more than training sessions and championship games. Individually geared towards each player, Avantgarde develops in this regard career planning and marketing strategies for such players. Avantgarde has successfully been there for, as an example, Bastian Schweinsteiger (FC Bayern München), Benjamin Lauth (TSV 1860 München), Fabian Johnson (VfL Wolfsburg), Christian Träsch (VfB Stuttgart) and Thomas Broich (1. FC Nürnberg), as well as countless other hopefuls.


TOPPS

Match Attax


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With the new trading–card game „Match Attax“ the American sweet goods and sticker manufacturer Topps addresses above all a younger target group. In order to speak to those interested in football, Avantgarde Sponsoring realizes an exclusively unique advertising form in and around the area of live football broadcasts on Sky. With the top brand „Match Attax“ Topps appears as an example as DFB Pokal presenter for the top 11 on game day.


Sony

Champions League Partnership


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Brilliant pictures and spectacular goals: Sony is an official partner of the UEFA Champions League. Avantgarde Sponsoring showcases Sony in this setting and manages and coordinates all activities. For example, there’s the UEFA Champions League sweepstakes held in association with media partners Premiere and Sat.1 that guarantees Sony extra attention from its target group.