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Atomic

Volant Ski


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To have or not to have, that is the question. After all, a Volant is more than just a ski. It is a work of art, a piece of sports equipment, a decorative item and a treasure all in one. And this is exactly how it is positioned: as an exclusive luxury good. Website, advertisements, and appropriately sophisticated sales materials get it where it belongs – at the height of desirability.


Audi Middle East

Website


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The Middle East is a special market that is made up of a number of different countries with a huge diversity of needs. Adaptation of the international Audi website for this market takes this variety into account. In addition, an internal and external communications platform has been installed. In this so called “Partnernet”, dealers are addressed in a separate B2B area and sales figures for the individual markets can be displayed in a ranking list that is working also as a motivation tool for sales personal.


AUDI Middle East

RS4 Spot


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Understatement is the order of the day for sports cars in Germany. However, in a market saturated with prestige articles like the Middle East, this represents a special challenge. With a 420-horsepower engine, the Audi RS4 is a wolf in sheep’s clothing. One teaser commercial positions the car as a vehicle that garners respect – and piques interest in the top performance of the Audi RS4.


Scottish & Newcastle

FOSTER'S Basic Artwork


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Australian nonchalance paired with German efficiency – that’s one way to express the principle behind the design system for FOSTER’S. Based on international CI guidelines for FOSTER’S, a guideline was developed that quickly allowed the design and production of all communications materials, from traditional campaigns and sales support to POS materials.


Microsoft

MSN Hotmail


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A hotmail address is worth a thousand words which is why it is worth giving careful consideration to choosing one! Unfortunately, the most desirable adresses always seem to be already taken. This is not the case with hotmail. In the course of converting to the new www.hotmail.de domain, hotmail gives away oodles of new e-mail adresses that can help you create a whole new image for yourself. Adresses like glamour queen, hellrider and soccergod@hotmail.de aren’t just good for the ego – they’re also a great boost for your image!


Microsoft

Halo2 Launch


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The new Xbox game, Halo 2, comes to Germany – and with it the aliens! They’re everywhere – at least that’s the impression that’s created with a wide array of guerrilla activities. Aliens are photographed in radar traps, alien hunters seek out helpers in the subways, and flyers call for action to save the world from the aliens. The frightening high point of the invasion is an alien hacking its way into German television and interrupting a MINI commercial to convey a cryptic message to viewers. A huge avalanche of media is set off and a new advertising form is born: pirate advertising!


MINI

Meet the Heat


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MINI sends its employees to the desert. And Avantgarde is there to help. An employee-incentive program envisions a MINI race in the deserts of Morocco. Avantgarde handles the organization and design of all communication from A to Z – starting with the invitations that include a do-it-yourself desert and a card game for the fl ight as well as signage and all on-location communication.


Scottish & Newcastle

FOSTER'S Spots


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These three commercials for FOSTER’S display Australians’ fondness for the whimsical side of life. A FOSTER’S bottle that transforms into a boomerang when thrown away, a kangaroo as FOSTER’S dispenser; and an Australian who manages to get a FOSTER’S bottle to sound like a didgeridoo. Here are three strange episodes from the home of FOSTER’S that convey the Australian sense of humor to Germany.


Scottish & Newcastle

FOSTER'S Package Design


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The newly designed FOSTER’S six-pack and FOSTER’S cases – known as the Blue Box – are real eye-catchers. The color blue – somewhat unusual in the beer segment – and the high-impact design offer top recognition value. And while the FOSTER’S Blue Box is nice to look at, it’s even nicer to take home with you. The soft-touch handles make carrying the case almost as pleasant as emptying it!


Scottish & Newcastle

NBA Poetry Slam


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In a war of words, things can get pretty hot. It’s good to know, then, that refreshment is at hand – especially when that means a cool Newkie Brown. Posters and entry cards for a poetry competition subtly communicate that Newkie Brown is sponsoring the event – and appeal to the non-commercial-oriented fan base in their own language.


Scottish & Newcastle

Product Talker


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Sales folders are generally viewed as being a bit dull. The sales materials for Newcastle Brown Ale, Kronenbourg 1664, and FOSTER’S, on the other hand, offer real fun. Facts and figures are integrated in a vibrant layout and make leafing through the brand world and the target groups a lively experience for bar owners.


Bayerischer Rundfunk

Corporate Design


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Small square – major impact The new logo for the Bavarian Radio Symphony Orchestra does not only ensure recognition on all advertising and announcement materials, it also matches the variety of the music. The constantly changing square symbolizes the flow of symphonic harmonies and reflects the highest artistic individuality.


Moet Hennessy

Hennessy Fine de Cognac


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The whole world in one glass – and it does not take much to discover and enjoy it: some inspiration and Hennessy Fine de Cognac will do. The promotion motto “The Global Art of Mixing“ helps consumers develop an appetite for the new taste. Recipe folders, compliment cards and a microsite provide some guidance how to re-experience and re-mix the new taste every day.


Microsoft

MSN Relaunch Mailing


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After its relaunch the MSN internt portal provides plenty of effective ingredients, which are demonstrated by a new agent: MSN forte. A tin of the delicious miracle cure is sent to decision makers in media agencies. The package insert explains some highly poitive side effects: increase of coverage and spending time, a perfect environment for advertising.


BMW Motorsport

Accelebrate


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Revving things up with lots of great rhythm and celebrating in style. BMW holds its annual motorsports party under the rousing theme of Accelebrate. So that all the enthusiasts, VIPs and racing pros get sufficient wind of the event, communications ensure in advance that the event gets the necessary pole position: online mailing, tickets, invitations, and music by Virginia Nascimento. The focus is on a key visual that — true to the motto — delivers the required speed to really get the party revved up.


Deutsches Kinderhilfswerk

Chancen spenden


Anzeige Bobbycar / Deutsches Kinderhilfswerk .flv Format Lose Deutsches Kinderhilfswerk Funkspot DKHW
A picture says more than a thousand statistics – especially where child poverty in Germany is concerned. A blocked Bobby car shows at a glance how very disadvantaged and underprivileged many children start off in life – an eye-catching lead-in for an appeal for donations. Only the associated guerrilla promotion has an even more direct impact: Tens of thousands of people get a ticket for a drawing, but all of the tickets are losing tickets. And so, for a short time, they experience for themselves what it means to not stand a chance.


DSF

Program


DSF Anzeige Basketball EM DSF Basketballkorb DSF Anzeige Handball EM DSF Anzeige Super Sonntag
Fast, direct, entertaining: advertising for the DSF channel is like DSF itself. Advertising visuals use the whole available spectrum of design options and stage the channel’s program highlights in ever new ways. And since the DSF slogan “Mittendrin statt nur dabei” is also meant to be more than just an empty promise in advertising, guerilla marketing turns the program tips into live experiences.


MTV

Campus Invasion 2008


MTV Campus Invasion
A festival for students: the MTV Campus Invasion 2008 is rocking the universities of Kiel, Jena, and Tübingen. And with a neat crib, like the one on the poster advertising advance tickets and the following ad, no one is likely to forget it either.