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MINI

MINI Countryman Picnic


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Press Launch of the new MINI Countryman with an exclusive VIP-Event in Milan, fully lived up to the „Urban meets Country“ motto. A district urban location is transformed into a forest and a wild meadow with real trees, plants, grass and real butterflies - the perfect location for an urban picnic, symbolizing the MINI Countryman getaway feeling. Four celebrities pack the trunk of a MINI Countryman with their personal picnic utensils to demonstrate four versions of a perfect weekend country escape. The US country singer Michelle Branch performs the official MINI Countryman Song “Getaway”- in collaboration with Timbaland.


MINI

MINI Countryman Open Air


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2 months after the Milan event the MINI Countryman presents itsself once more in an "urban meets country" surrounding. For the exclusive world debut event in London, 500 VIP guests are taken on a boat trip to a secret location: a farm in the South of London. Against the back-drop of the metropolis’ skyline and in amongst the green fields of Mudchute Farm, the celebrations for the launch of the new MINI Countryman culminate in world-exclusive performances by megastar producer Timbaland and U.S. country singer Michelle Branch. The song ‘Getaway’ and the music video, produced by Avantgarde Film, receive their first-ever live outing in front of the VIP and press audience including Eva Herzigova, Cat Deeley, Margherita Missoni, Jade Parfitt and Tyrone Woods who all enjoy the idyllic picnic under a perfect London night sky.


AUDI

City Golf


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Unusual flying objects draw the attention of Moscow residents all night long: golf balls knocked from the roof of the famous Baltschug Hotel across the Moskwa River and onto Red Square, during the Audi City Golf Masters. About 1,500 invited VIPs participate in the night-time Cross Golf Spectacular in downtown Moscow, which is closed to the public. The occasion is the introduction of the Audi A8 long version luxury model. Oversized light projections on prominent buildings, dinner at the Baltschug Hotel, and a finale of fireworks round out the event.


Microsoft

XBox Lounge


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Video gaming meets clubbing. Xbox Lounges are created in four major German cities – Hamburg, Berlin, Düsseldorf and Munich. They are temporary clubs that are networked together so visitors can play and party with others in the other cities on Xbox consoles made available for that purpose. It’s a move away from the cliché of introverted gamers and toward making it a hip group event. Completely new target groups are drawn aboard and all of Germany plays along – like the Xbox slogan says: “It’s good to play together!” The designers at F+S in Hamburg handle the design of the Xbox Lounges.


BMW

Clean Energy


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Can water burn? How much power does water have? Will we be refueling the car at the water tap soon? BMW invited journalists from all over the world to Berlin for an international press conference dealing with these and other questions involving hydrogen power and transportation concepts of the future. The topic of hydrogen was vividly presented on the walls of the site of the event using multimedia to clearly highlight BMW’s pioneering role in the field of hydrogen technology.


BMW

Destination X


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Experiencing BMW X3 in a highly unusual way – this is exactly what 64 participants along with 32 press-representatives do during BMW Destination X – a four-day, Xshaped journey through China. 48 teams start in four cities and travel toward each other on an X-shaped route. Before reaching the meeting point in Xi’an, they must overcome numerous challenges and they have enough time to get to know the BMW X3 in-depth. Promotions in China’s 10 largest cities, invitations for participation in the Internet, and media reports generated more than 20,000 participants. In the 2nd year of the Tour, 128 out of 30.000 reached prospects qualify in nation-wide qualification camps to be on one of the 4 roads leading towards the final destination Urumuqui in the shape of an X. After 5 days of exciting challenges the best team of each route has to face the final challenge to win a brand-new BMW X5 for one year!


Patek Philippe

Showrooms


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The watches of Patek Philippe have stood for elegance and pure luxury for many years. And this is how they are now presented to the Chinese market. The opening of an exclusive showroom in Shanghai is celebrated in the company of 100 Top Chinese VIPs. The design of the expo exhibition concept for Patek Philippe in Shanghai is all about exclusivity as well with watches of a total value of $75 million staged effectively in a luxurious atmosphere and presented to potential VIP customers with special tours.


Al Madina A'Zarga

Blue City


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A huge project, a huge series of events: our team in Dubai is involved in the latest megacity project in Oman. Plans developed by London-based superstar architecture firm Foster & Partners call for a city housing 250,000 residents to be built in the desert over the coming years. An elaborate groundbreaking ceremony gets 300 VIP guests in the right mood for the superproject, providing them with an overall experience featuring film, animation, hologram technology and live music. Nine other event projects are to follow until the end of construction.


Lufthansa

New Destination Launch: Nanjing


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“Gate to Europe” - within an exclusive Gala Night, Lufthansa celebrates its new gateway to China: The launch of the new flight destination Nanjing. What could have been a better location for this event than the ancient south gate of Nanjing “Zhonghuamen”? The so-called “Gate of China” has never before opened its gates for a corporate event. 400 invited international VIP guests enjoy an exclusive dinner and an exciting night of entertainment: Traditional elements such as Chinese drummers, fire artists and contortion acrobats and a performance by European singer Ilhem Khodja create a cultural blend of both destinations that Lufthansa connects with the newly introduced route.


BMW Sauber F1 Team

Pit Lane Park


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Parks can be so thrilling: BMW will be getting a mobile adventure park on tour – the BMW Sauber F1 Team Pit Lane Park. An appealing appearance and a working roadshow concept is for both the setup and detachment essential. Sponsors such as Bridgestone and Intel play an active part in shaping the park that fascinates 30.000 to 50.000 visitors each day with technical exponates and life shows. Beforehand the fans of both racing and automobiles will be informend as to a media campaign.


Authority for Culture and Heritage

ME Film Festival


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Abu Dhabi – open your eyes! 2009 the Abu Dhabi International Film Fest is taking place the third time. It is focused on movies from the Middle East and Bollywood – and this time greater attention is going to be raised from the public and press. A smooth operational organization is required, as the film festival is also used by international film makers to present their work in the region. Therefore, both a glamorous starting and ending ceremony as well as an after show party are being developed, at such a level that even international laudators such as Hillary Swank, Orland Bloom and Eva Mendes are inspired. A hospitatlity tent to host stars and starlets fort he whole event, as well as a trailer and a animated logo by Avantgarde Film make a great experience of the festival.