São Paulo is the point of financial and cultural convergence for the whole of South America.
In this fertile ground Avantgarde Brazil was established, in February 2011, with a team of 23 employees and a mission to re-discover America.
BACK TO OVERVIEWAvantgarde Brasil re-launches the brand HTC in the country introducing the new HTC Ultimate cellphone.
The agency is responsible for all the experiential and field marketing activities of HTC.
The first activities developed and executed by the agency in 2011 will be the press conference, pop up stores inside SP and RJ malls and POS material, followed by the full portfolio and the brand’s official launch in 2012.
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HTC LAUNCH
Conception and realization of a launch event for 83 Brazilian press representatives with visits to cities like Dusseldorf and Mainz in Germany. The varied five-day program included a presentation of the Cruze, test drives at ADAC – the most famous speedways in Germany, a 240-km driving experience of along the picturesque river Rhein, as well as a visit to the International Auto Show (IAA) 2011 in Frankfurt.
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GM Global Car
Cruze
