Tradition merges with the spirit of modernity and class in the Czech capital’s trendy area of Vinohrady – the perfect setting for Avantgarde Prague’s creative, experienced and open-minded team.
Development of a complete solution – from design to production and implementation – for the promotion of Jack Daniels at selected summer festivals. Avantgarde ran workshops and supported promotional activities to convey brand image. All events were selected according to their profile and presence of the given target audience.
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JACK DANIELS
FESTIVAL SOLUTION
Concept and realization of parties and follow-up activities in selected clubs across the Czech Republic. Avantgarde offered participants MINI test drives, games, a MINI ride service and the chance to win a MINI Countryman for a weekend. The activities included cooperation with partner brands such as Red Bull, Breo, Replay and L’Oreal.
Mini
Nite
Concept creation and development of a summer project for the TV channel Cool TV. Avantgarde created a BTL concept to activate the ATL, image-led campaign of Cool TV, preparing and realizing activities at summer festivals and other events, which were selected based on Cool TV’s core audience participation.
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COOL TV
EVENTS
