This creative concept for the BMW xPerience Tour coincided with the launch of the new BMW X3 in Russia. The Avantgarde-managed tour included major Russian cities such as Moscow, St. Petersburg, Krasnoyarsk, Rostov-on-Don, Krasnodar and Kazan. Around 1,000 BMW clients were given the opportunity to test a range of BMW cars. Services included location management, guest handling and catering as well as decoration of the guest areas, and off-road and on-road test drive zones.
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