Avantgarde UK is located right in the heart of central London, recognised as the global capital of creativity and home to many big brand global marketing HQs. This brand savvy, experienced team delivers live brand marketing for a range of clients in the automotive, telecoms, travel, sports and leisure markets. We believe there is no substitute for the effect of human interaction in the creation of true brand fans.
BACK TO OVERVIEWLaunch of the Delta Air Lines daily non-stop flights from London Heathrow to Boston and Miami and the introduction of the BusinessElite business class product. Avantgarde implemented cutting-edge promotional activity known as ‘The Cube’, complete with innovative projections and an interactive touch screen. Brand ambassadors promoted Delta’s on-board offerings such as menus designed by celebrity chefs and the new BusinessElite flat beds.
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DELTA
AIRLINES
THE CUBE
A new approach for Dewar’s whisky in the international travel retail space. Avantgarde secured a partnership with National Geographic, offering expert guided expeditions as prizes in Dewar’s World of Discovery activity. Marketing asset development included a modular collection of themed display props, a touch-screen presentation and an iPad app, plus a 140-page ‘toolkit’ guide for implementation teams to ensure consistency of communications worldwide.
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BACARDI
DEWAR'S
2011 saw MINI’s return to rally racing at the famous T building in Oxford. Avantgarde staged the launch of the new MINI WRC Team and race model, the MINI John Cooper Works WRC, for 200 international journalists and 350 fans. Elements included a press conference and team party, a test-drive track, guest handling, creation of large-scale event graphics and production of a film themed around MINI’s race history.
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MINI
WRC TEAM
