Al Dhameen, an indirect lending programme launched by the Qatar Development Bank, provides small and medium-sized businesses with better access to finance at affordable interest rates. To launch the programme, Avantgarde created a visual which communicates the idea that it is now easy for local entrepreneurs to access the finance they require to achieve their goals. The visual comprises of three separate images, each following the ‘access concept’. The campaign is running in national newspapers, magazines and outdoor media and in partner banks.
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