Avantgarde has been creating brand experiences in Germany’s city of media since 2002, from national and international roadshows, promotion tours and conferences to public events and car launches for famous brands such as Toyota and Chevrolet or LG Electronics.
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Avantgarde handled the concept and implementation of an international dealer event for the launch of the new VW Amarok in Argentina. 1,400 international car dealers experienced the unique driving characteristics of the first VW pick-up in Patagonia’s breathtaking mountain scenery, including a slalom, mountain show and off-road drive.
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VW NUTZFAHRZEUGE
AMAROK LAUNCH
Avantgarde helped present the new Chevrolet Orlando to 1,000 journalists from across Europe. They got the chance to experience the new family van on a ‘holiday’ around Valencia in Spain. The interactive test drive was documented by a photographer and each journalist presented with a commemorative ‘road book’ at the end of the trip.
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CHEVROLET
ORLANDO MEDIA LAUNCH
Avantgarde created and organised a 6-month roadshow throughout Germany including sponsor partner and online activation. Interactive mechanics made it possible for customers to experience the world of Fitness First and to be provided with a direct connection to regional clubs. 150,000 direct contacts were generated across all channels.
FITNESS FIRST
METROPOLENTOUR
