Berlin’s unique mix of high culture and subculture means its creative potential is recognized around the world. With its office at Alexanderplatz in the city’s ‘Mitte’ district, Avantgarde has, quite literally, been at its center since 2001. From here, the dedicated team serves clients like Moët Hennessy Deutschland, iT Touristik, Ray Ban and the Bauer Media Group.
BACK TO OVERVIEWPassersby were asked to have their photo taken while looking through a frame installation and holding a chalkboard showing their life philosophy (never hide). The photo was then given to them as well as being shown on the Ray Ban website. There were simultaneous campaigns in Tokyo, Shanghai, New Delhi, Istanbul, Paris, Barcelona, London, New York, Rio de Janeiro and Mexico City.
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RAY BAN
NEVER HIDE
Avantgarde developed and executed a Veuve Cliquot diner: a street food event tour for gourmets and champagne lovers at selected locations in Berlin. The aim was to position champagne together with tasteful, creative delicacies. The “delicious tour” was carried out under the motto “Fine Streetfood & Champagne” together with catering partner CHIPPS and chef Stephan Hentschel.
VEUVE CLIQUOT
ROLLING DINER
Concept for a party series held in hip locations prior to the MTV European Music Award in Munich. Avantgarde created a mix of club sound, Hip Hop freestyle battles and rock concerts with artists like The Disco Boys, Jan Delay, The Cuban Brothers, Phil Fuldner, Samy Deluxe and Moneybrother. Famous German actors, singers and hosts collected money for the charity project “Junge Helden“. The event was attended by 4,000 visitors.
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MTV
MUSIC WEEK
Concept for a party series held in hip locations prior to the MTV European Music Awards in Munich. Avantgarde created a mix of club sound, hip-hop freestyle battles and rock concerts with artists like The Disco Boys, Jan Delay, The Cuban Brothers, Phil Fuldner, Samy Deluxe and Moneybrother. Famous German actors, singers and hosts also collected money for the charity project ‘Junge Helden’. The event was attended by 4,000 visitors.
CLICK FOR MORE
MTV
MUSIC WEEK
